[HPFGU-Movie] PoA box office

[Betsy Cortes]

artsylynda at aol.com wrote:
I've just come from my 4th viewing, and I'm still wowed by the  film.  What 
distresses me GREATLY is that WB has done so LITTLE advertising  for it!  There 
are no ads on TV that I can see, nothing much in print,  nothing much online 
as far as ads go, and it wasn't advertised that much before  it was released 
(I did try to see the trailer at three different movies that  were SUPPOSED to 
have the HP3 trailer running before them, and not ONE of them  did!!)  
Spider-man has been advertised for MONTHS and MONTHS and has cereal  and all kinds of 
other merchandising things all over every store you go to,  months before the 
movie's release.  I had to LOOK for HP stuff (found it in  Target) and there 
wasn't nearly enough to choose from.  (I got an "Expecto  Patronum" Harry 
figure -- nothing else appealed to me, although I did get a set  of trading cards 
from the hpwizardstore.com -- I think that's the URL,  anyway).  What the heck 
is wrong with WB's ad department?!   grrrrrr.  I've been appalled at the 
small crowds when I've been to see PoA  (except for opening night, of course).  
I'm afraid they're depending TOO  much on the popularity of the books to bring 
the fans in.  They COULD make  an effort!!  argh. . . .

All that said -- I saw on Leaky that there's Oscar talk about the  film -- I 
said when I first saw it I saw "Oscar" written all over it.  I  sure hope it 
gets some (and that Dan gets nominated too -- I'm still blown away  by how well 
he did in this film!)

and yes -- I'm old enough to be his  grandma. . .  

Lynda 
* * *
". . .the cat's among the pixies now." Mrs.  Figg, OoP

Betsy here:  You know what? I was thinking the same thing the other day.  I mean, the Harry Potter books are famous but, come on, the marketing department has got to make great promotional campaigns, especially for a movie like this.  A big-budget movie must have an excellent and continuous presence before and after the movie is released.  I was really disappointed for this and even more, when the movie had many excellent reviews from almost everywhere.  I thought that WB will take that to increase the presence on TV and press, but I was wrong. 

I just hope that the next movie the WB executives improve the advertising & promotional campaign. And not just assumed that everyone will see the movie because they read the book.   

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