Movie marketing (Various PoA answers)

[Marci]

Lynda said:
I've just come from my 4th viewing, and I'm still wowed by the film. 
What
distresses me GREATLY is that WB has done so LITTLE advertising for 
it! There
are no ads on TV that I can see, nothing much in print, nothing much 
online
as far as ads go, and it wasn't advertised that much before it was 
released.

Joj:
It has been and continues to be advertised to children on Nickelodeon 
and
Cartoon Network. My children watch these channels, and this weekend 
there was at
least on PoA commercial in every half hour show. I thought it was 
overkill
frankly. There are two commercials. One with all the light hearted, 
happy
moments and one with the scary dark moments. I've thought it was a 
mistake from
the start to focus so much on the kids market.

Now me:

I have to say I was disappointed in the film's ad (lack thereof) as 
well.  I haven't seen a TV spot for the movie in weeks!  However, I 
watch WB Kids on Saturday mornings (for Static Shock and Yu-gi-oh) 
and that's when I'll see them the most.  Before the movie started, I 
saw most of them here and also saw some late at night.  Really late.  
I'm talking 11:00 news and late night talk show late.

And where are all the magazines with HP3 covers and articles?

I agree with Joj.  Focusing on the kids market = big mistake.

Marci