Half-Blood Prince Date change to July 17, 2009

[Carol]

Gloria wrote:
> 
> This is insanity! I'm really upset about this and I know I'm not
alone. Warner Brothers Studio is crazy! Why would they do this? The
reasons their giving aren't good enough, it's not fair. I suppose
there absolutely nothing we can do about it either. Why release the
teaser trailer, just to be cruel?! I am not understanding any of this...
>
Carol responds:

Actually, they took quite a long time to release the teaser trailer,
and now we know why. Now the full-length trailer will be a much bigger
deal than it would have been following close on the heels of the aptly
named *teaser.*. And they're trickling out a few photos at a time as
well (finally, two Snape scenes!) to tantalize us. All this so that
they can make more money at the box office by presenting HBP as a
summer blockbuster while the kids are out of school, knowing that the
loyal fans will watch the film no matter how angry we are at WB. 
Makes perfect sense to me--from the perspective of a money-grubbing
corporation.

Entertainment Weekly (I think) lists the profits for each film in the
franchise. (Surprisingly, PoA scored lowest, at "only" $759 billion,
or something like that.) It would be interesting to compare the
profits to see whether the films that came out in summer made the most
money. If so, we need look no further for their motivation.

Carol, who'll include the Snape photo links in a different post if
someone hasn't beaten her to it