Sorcerer stone v Philosopher Stone WAS: Hermione

[sistermagpie]

md:
> The editor, the person who chooses what books to publish, would be part of
> marketing. In fact, an editor would have marketing on the mind reading
> books, after all, it's about what will sell, not what is good. Even if
> someone in marketing said "we need to do something with this title" the
> editor, not the marketer would go to the writer. The marketing department
> would never contact the writer in such a way.

Magpie:
If you consider it all marketing since the publisher's job is selling the book then yeah, they're all marketing. I was thinking of them as their different departments. A marketing vp who came across a big problem with a title they'd say something to the editor about it. It's just it's editorial that's generally in charge of creating the book and designing it with the title etc. I can't remember how many book lists I worked on when I was in kids' publishing, but I can't remember any UK titles that we ever thought of changing. (Most books we used the author's title all the way through that I remember.)

I can remember, for instance, the sub-rights dept. asking editorial to please encourage this one artist who was always putting words in her illustrations to please put the words on a transparency that went on top of the art so that a different language could more easily be inserted in foreign markets.

-m