Small rant about cosmetics' ads

Neil Ward neilward at dircon.co.uk
Mon Apr 16 12:08:07 UTC 2001


This is wildly OT, but I just have to say how much I hate one current TV commercial featuring Buffy star, Sarah Michelle Gellar.  It's for some sort of mascara and she endorses it with the line:

"It's like I have a billion lashes, all outrageously full and soft!"

She looks like a rabbit trapped in headlights at the best of times, but, to me, this conjures up an image of two mutant tarantulas nestling in her eye sockets.  Does anyone else think,  '100,000,000 "outrageously" full and soft eyelashes - that's way too much eyelash for one human head!!!'?

There's also an infomercial running on cable in which Wonderwoman (Linda thingy) 'interviews' Victoria Principal about - quel surprise - her innovative range of facial cosmetics, "The Principal Secret".  All sorts of cod scientific phrases are bandied about and there are several vox pops of women wearing too much make up, raving about the products.  One woman reveals that her face is "luminous again" -  so what is this: she glows in the dark?  The way they talk about the products, you'd have to conclude that Victoria Principal is verily the Madame Curie of facial preservation.

I'm sorry, I just have this niggly thing about ridiculous science in advertising.  How stupid are people to fall for this?

Neil (yes, I know: I should get out more)

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