Scholastic's marketing campaign

[Petra Pan]

Richelle, in part:
> I think what they're doing is
> figuring on all of us who are
> counting the days running
> straight out to buy the book. 
> Then they're going to target
> the stragglers who are still
> thinking about it.  Which is
> what most of the promotion
> seems to be geared towards.  
> Considering by the time
> billboards appear on July 1st
> most of us will have read 
> OotP 2-3 times.

That sounds very plausible to 
me...that and the fact that it 
may be years before Scholastic 
will be campaigning for this 
series again (when Year 6 comes 
out) so certainly they would 
want to make the most of THIS 
blessed event in terms of sales 
and publicity.  Gotta make up 
for the 'lean years' to come, 
so to speak.

Petra
a
n  :)

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