A Rather Nasty Attitude - HP Release

[dumbledore11214]

> Sandra writes:
> 
> Hello again Stevebboyminn,
> 
> I read the piece, and apart from being a little general, I take his 
> point about the hype - it's like Xmas in a way, because the 
> promotion and hype gets out of hand and turns into a big, 
> relentless marketing event lasting for months with thousands 
> upon thousands of retailers counting the profit. Other than that, 
> his points were not entirely my cup of tea, but it was quite an 
> amusing read in parts. A bit like Harry Potter.



Alla:

In general, I am not a big fan of commercial hype myself, BUT this 
hype IMO did not appear out of nowhere, it appeared because initially 
people were spreading the praises for the books by the word of mouth 
and of course eventually marketing industry picked up on it, 
especially after movie release.

What am I getting at is that I am much more tolerant towards 
commercial hype when it is directed towards really good books.

When hype is out of nowhere, then I tend to roll my eyes.

It is not the case here, IMO.