Harry Potter as unusual marketing ploy

[Tyler Hewitt]

I know that station! I love it how they don't have
real ads, or even prerecorded announcements like any
other radio station. The very serious sounding DJ's
read the text of the ads in a dry, near monotone. It's
pretty funny sometimes.


> Subject: 
> 
> My work colleague and I were listening to the
> Chicago classical music 
> station yesterday, and an ad came on the air which
> began, "Before 
> Harry Potter, before The Wizard of Oz, before Lord
> of the Rings, there 
> was Gilbert and Sullivan."  
> 
> Well... I guess it's hard to argue with that, but we
> were a bit 
> mystified.  It went on to advertise The Sorcerer,
> which I admit I 
> don't know among the pantheon of Gilbert and
> Sullivan operettas.  
> However, my colleague said it has pretty much
> nothing to do with Harry 
> Potter, and we both decided it's one of the bigger
> stretches to get a 
> Harry Potter tie-in.  That said, it got our
> attention...
> 
> akh, who always perks up when the words "Harry" and
> "Potter" are 
> strung together 
> 



	
		
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