The Power of the Internet&Movie Promos

[heiditandy]

Original Yahoo! HPFG Header:
No: HPFGUIDX C7532
From: heiditandy
Subject: The Power of the Internet&Movie Promos
Date: 8/22/00 11:05 am  (ET)

Warner Bros., in a highly secretive casting campaign, informed the child
actors of the choices for the roles Monday in London and, hours later,
at 8 a.m. PDT, released the information to the rest of the world via the
Internet. "There was so much unofficial, erroneous information out there
that we thought that a major announcement like this would help position
http://www.HarryPotter.com as the No. 1 source for accurate information
about the movie," Warners senior vp theatrical marketing and new media
Don Buckley said. He said early indications showed that the site had
about 100 requests every four seconds in the first three hours of the
information's release.