Marketing study

[ravenclawlady]

Original Yahoo! HPFG Header:
No: HPFGUIDX C7678
From: ravenclawlady
Subject: Marketing study
Reply To: [Yahoo! #7624] Re: NY Times Strikes Again
Date: 8/24/00 2:57 am  (ET)

"The article goes on to quote a mkting study that shows 43% of the HP
books were purchased by someone over 14."

I'm not disputing or doubting this figure, but I am curious about how
they researched it.

When I bought my HP books at the bookstore, I didn't receive any sort
of survey to fill out. I would've been happy to do so, if they had.

When I ordered on-line, I suppose I may have set up a profile which
included my age. But they certainly didn't ask for the ages of the
intended recipients (one was for myself, the other for my 12-year-old
niece).

Did they survey some of the buyers? I wonder how large and how widespread
their cross section was?

Melanie