electronic arts/pogo.com
heiditandy at yahoo.com
heiditandy at yahoo.com
Fri Mar 2 12:35:22 UTC 2001
No: HPFGUIDX 13351
Video game publisher Electronic Arts Inc. is hoping its $42 million
purchase of gaming Web site (http://www.pogo.com) will draw more new
paying subscribers to help meet its online division's financial
targets, analysts and sources close to the deal said on Thursday.
Electronic Arts plans to launch a series of fee-based games this
month costing from $5 to $10 a month, he said. Among the offerings
are new games designed to appeal to a mass audience, featuring its
popular The Sims role-playing game and ***characters from the best-
selling Harry Potter novels.***
Analysts noted that visitors to the pogo.com site are likely
attracted to its free games and might not be willing to pay to play.
But they added that it will be cheaper for EA.com to acquire paying
customers from pogo.com gamers than from the general public.
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