electronic arts/pogo.com

heiditandy at yahoo.com heiditandy at yahoo.com
Fri Mar 2 12:35:22 UTC 2001


No: HPFGUIDX 13351

Video game publisher Electronic Arts Inc. is hoping its $42 million 
purchase of gaming Web site (http://www.pogo.com) will draw more new 
paying subscribers to help meet its online division's financial 
targets, analysts and sources close to the deal said on Thursday.

Electronic Arts plans to launch a series of fee-based games this 
month costing from $5 to $10 a month, he said. Among the offerings 
are new games designed to appeal to a mass audience, featuring its 
popular The Sims role-playing game and ***characters from the best-
selling Harry Potter novels.***

Analysts noted that visitors to the pogo.com site are likely 
attracted to its free games and might not be willing to pay to play. 
But they added that it will be cheaper for EA.com to acquire paying 
customers from pogo.com gamers than from the general public.






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