Marketing of HP Movie

[Cindy C.]

Because I am interested in the movie, I keep my eyes and ears open 
for all HP movie information, trailers, product tie-ins, etc. (don't 
we all?)  I also have kids in what I would expect to be a big part of 
the target demographic group (under 12)

Nevertheless, I only see a TV ad for the movie or Coke/HP ad when I 
deliberately sprint into the room to watch it.  I have never seen a 
60-second ad.  I have seen no cereal boxes, ToysRUs promotions, 
McDonalds tie-in, HP-specific Halloween candy, HP slapped all over 
everything in the supermarket.  No billboards, nothing but something 
in a pack of Minute Maid juice boxes.  A few extra HP-related 
articles of clothing in the displays at Target (yes, I shop at 
Target), but nothing special.

It seems that I have seen a lot more promotion for other movies in 
which I am much less interested (e.g. Shrek, Princess Diaries, 
Legally Blonde), even if I tried to actively avoid it.

Has anyone else noticed the HP marketing is a bit subdued?  It's not 
a bad thing, I suppose, but it struck me as unusual.  Maybe they 
spent the marketing budget on special effects.

Cindy