[HPFGU-Movie] Marketing of HP Movie

[WatermelonSugar7 at aol.com]

In a message dated 11/7/01 9:06:07 AM Eastern Standard Time, 
cynthiaanncoe at home.com writes:


> .  I have seen no cereal boxes, ToysRUs promotions, 
> McDonalds tie-in, HP-specific Halloween candy, HP slapped all over 
> everything in the supermarket.  

There has been an ad in my area for ToysRUs, for a potions kit. It was a 
pretty cheesy ad, and I only saw it a few times. Back in August, there were a 
few school supplies ads, but those too seem to have subsided. There is a 
display in the grocery stores fo the Coke contest. Those Coke commercials 
could be a lot worse than they are. I do like the way they attempt to focus 
on books and the joys of reading. And i assume they have tried to find a kid 
who had at least some similarities to Harry, the dark haired kid who looks 
up, wiht sort of a bemused look.
We have the power network show coming up Sunday night, ABC I think, on "The 
Making of..." thing. Wonder if that'll set off a whirlwind of intense 
marketing?Or, perhaps they know the books have such a following, they don't 
want to turn off the true devotees, and even more ,those who have been 
hovering between avoiding and seeing the movie..

~Ashleigh, who won a big 5 dollars in Coke "movie cash".
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