[HPFGU-Movie] Re: HP does not better in the summer than Fall
Child of Midian
md at exit-reality.com
Tue Jun 23 05:07:19 UTC 2009
From: HPFGU-Movie at yahoogroups.com [mailto:HPFGU-Movie at yahoogroups.com] On
Behalf Of Carol
Carol, hoping that someone else will theorize as to why Poa was the least
profitable film and the profits began to rise again with GoF
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POA lost the Chris Columbus crowd, and pissed off a huge amount of book fans
by cutting far deeper and wider than the first two films. The main loss in
revenue was the deterioration of repeat business.
Now, here the other half. A lot of people came out for the first film
because it was the first, the second one, because they hoped that like the
books, the movies would just get better. Instead the second film was slow
and the end was weak so people didn't decide the first one was the charm.
Now, OTOH, the POA and GOF really showed a change coming in cinematic and
storytelling, now the films are more mature, darker, and not just for kids.
Suddenly OOTP is big, not only is it good, but it appeals to a broader
audience that has grown warm to HP on video and cable. Also, OOTP has a lot
of little nudges to the things in the book it couldn't include, it's a very,
very dense film and you gain something in repeat veiwings.
That's my opinion based on experience (esp. in marketing.)
md
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