Mkting Study & Adult Purchases of HP

[plinsenmayer]

Original Yahoo! HPFG Header:
No: HPFGUIDX C7689
From: plinsenmayer
Subject: Re: Mkting Study & Adult Purchases of HP
Reply To: [Yahoo! #7685] Re: Mkting Study & Adult Purchases of HP
Date: 8/24/00 10:34 am  (ET)

Hi:

<<<It'll be interesting to see if these 40% off deals will extend
to titles on the NYT Children's Best Seller list, too. (I doubt they
will.)>>>

The recent salon.com article on this subject says that the childrens'
bestsellers will be 40% off. It's one of the arguments that proponents are
using to justify the decision (i.e., more titles will get the 40% off).

The new childrens' list also only includes hardbacks. So, as the Wall
Street Journal pointed out, the paperback CoS won't appear on any NY
Times bestseller list at all, even if they sell all 4 million copies
in a matter of weeks (not unless the NY Times abides by the rules they
initially set up -- allowing the publishers to decide whether a book is
marketed for adults, children or both).

Penny