coke!

[heidi]

No: HPFGUIDX 12666

Warner Bros. has picked the Coca-Cola Co. as its sole promotional
partner
       for the upcoming movie ``Harry Potter (news - web sites) and the
Sorcerer's
       Stone,'' the soft drink giant and studio announced Tuesday.

       The deal will put $150 million of Coke marketing muscle behind
the film as
       part of a global campaign tied to the movie's Nov. 16 U.S.
release.

       The ad campaign will include the placement of Harry
Potter-related images on Coca-Cola, Minute Maid and
       Hi-C packaging. It won't, however, extend to product placement in
the movie or images of Harry drinking
       Coke.