coke!

[nlpnt at yahoo.com]

No: HPFGUIDX 12679

--- In HPforGrownups at y..., heidi <heidi.h.tandy.c92 at a...> wrote:
> Warner Bros. has picked the Coca-Cola Co. as its sole promotional
> partner for the upcoming movie > 

Well, it had to happen. I'm not sure about this *sole* promotional 
partner thing -if only- but we'll probably see a fast food tie-in as 
well, at least. ("McHogwarts?" *shudders at the thought*).
   
> It won't, however, extend to product placement in
> the movie or images of Harry drinking Coke.

 All I can say about this is WHEW! One of my favorite things 
about "Star Wars" is that when Lucas said, "A long time ago in a 
galaxy far, far away..." he completely ruled out direct product 
placement (inadvertently; it wasn't thought of in '77). 
 The result? Regardless of the media frenzy whipped up around them, 
the movies remain unspoiled by not-so-cleverly-concealed ads. Looks 
like HP may turn out the same way, which is MUCH better than having 
corporate sponsor logos slathered all over our beloved wizarding 
world! (Though no media tie-ins at all would be better stil, but just 
ain't gonna happen.)