The Veil of Secrecy - Marketing OotP

[RSFJenny19 at aol.com]

No: HPFGUIDX 60918

In light of recent events (ie. people getting copies of the book early, 
spoilers discovered here and there), I've started to wonder, why is it J.K. Rowling 
and publishers were so desperate not to let reviewers get the book to review? 
 Seriously, can any of you say you really thought nothing would come out 
before the book's release date?  This kind of thing always happens when the veil 
of secrecy is brought out about something people are waiting for (anyone who 
follows the Star Wars prequels probably knows what I mean). 

So, knowing that info would come out before release date, one way or another, 
doesn't it make a whole lot more sense to let reviewers have the book and 
just do their reviews?  Avoiding that is no more difficult than avoiding current 
spoilers, IMO, if that's what a person desires.  And then they had a better 
chance of regulating what got out, plotwise.  Or was she afraid they were going 
to hate the book and reduce sales?

What is everyone's opinion on this?  Was it a ploy to build up hysteria for 
the book? Did J.K. really think reviews would ruin the book for those who read 
them?

Just curious what others think because I found it to be a major overreaction, 
no matter how popular the book is, it just makes media even more eager to get 
a "scoop" and thereby revelaing more than they would have in a simple review. 


~Jenny
Who happens to love spoilers and reviews ;)