Coke again

[Amanda Lewanski]

No: HPFGUIDX 12692

Over the sounds of teeth-gnashing and hair-rending out there, I will
point out that it sounds like the Coke people are going about the promo
stuff with a bit of good taste... the following also appeared in the
article, and didn't (I think) make it in the part quoted on the list :

"The campaign also will abandon common promotional gimmicks for movies
geared to children, such as sweepstakes and giveaways through fast-food
chains. Instead, literacy will be stressed."

Didn't give particulars, but that sounds heartening. I mean, SOME
corporate entity almost has to back something this expensive, and at
least they're making a stab at doing it well.

--Amanda